What Is A Business For Change?

A Business For Change

What is a Business For Change? JB (Alpha‌ ‌Wolf‌ ‌Consulting), my primary thesis for this concept that is that everyone is equal in their ability to learn, develop and become whoever they wish to be.

In just the last 30 years we have seen the emergence of consumer-driven change and overwhelming adoption in this with consumer behaviour driving change in business. This is through more consumers understanding their power to influence when buying a product or purchasing services with increased rates of information sharing and review based influences.

One of my life’s passions is communication. The transference of idea’s, every interaction you have, you engage in the transference of thoughts, feelings, emotions, beliefs, ideal’s, passions and many many more things. So why do we when trying to communicate our businesses values we forget this. We need to remember that as a sole trader your identity is the business and as a company, your company is given an identity becoming a legal person.

Why Adopt Change

To me, this says that people only want to buy from other people, not brands but from the people inside your business and the values of your business. So now I want you to explain to your partner, one of your core values. My question to you is would you use the same language, that you currently use in your business ads, or would you try to communicate in a way so that they understand your position’s value.

So what if you used this insight in your company to take full responsibility, for a social cause you had no hand in creating and just decide that you’re going to be the change needed. This is a future of business that I believe in creating, one where people come together and solve our problems. Because they have the want, ability, opportunity or position to solve the issue for those who are suffering.

The Secret Three

So the three key aspects you need to understand (Purpose, Why and Mission). Because these are key aspects that will define your business, increase your ability to connect and compete in your space. So your purpose has to come from within you, it should be something that gives you strength. (mine is to help people, at the core that gives me joy).

So next is your/ businesses Why this is who are you trying to help think of all the collateral the people that will feel the loss for this not being a reality and when things go bad which they will because the n.1 goal in business is to survive ( now survive can mean a magnitude of result variation, so again define it for your self and challenge your beliefs to know they are true).

The last core aspect to defining your business is the Mission, now just quickly this is meant to be achieved and should be broad enough to cover many industries in the outcome that one industry dries up or you achieve your mission. But I would stress to you remember that nothing is permanent, you need to be able to identify flaws in your thesis and if your thesis is broken to take unemotional swift actions. To mitigate loss, to take advantage of before unseen opportunities and to pivot around high-risk situations with agility.

So now you might be saying ok what’s a business for a change, to that I say it’s a business that takes a core social cause for their mission they create a strong purpose for what winning looks like and a powerful why as to their motives in creating social change.

When a business has a mission to, for example, to solve the worlds current plastic waste problem and let’s say they started in Brisbane. So x business now during the creation process is “limited”, not really I would say “defined” in their approach to all problems and would have clear reasons for actions/ outcomes.

Take a café with reducing plastic as their cause, straight away they can only use renewable packaging and can promote to x customer about that aspect of the businesses values. So let’s go one layer deeper and look at the next stage of the supply chain i.e. suppliers/ distribution x café with x social cause is now limited to finding suppliers with x values or finding ways of mitigating the negative impact the mission or social causes validity.

While many would see this as being a loss or highly cash-intensive as better quality of suppliers/ products cost more and yes they do but you are not Starbucks or Walmart Stop competing on price ( you can’t win as that is just the game of who can take more losses and survive) who cares if you lose in the short term due to price, if you know it will give greater returns in the future.

Because if you wait until the future to change you will find yourself in an uphill battle, typically with lower resources “Cash, Skilled Talent and consumer engagement” and usually by the time the shoe drops the legs of your business are usually cut out from months of losses.

One key strategy to lower your risk of this is to measure consumer engagement (are people starting conversations with you, but more importantly are they honestly communicating with you), consumer satisfaction ( are people approaching you saying how happy they are, do they feel an urge to speak up) and positive impact ( when leaving any engagement do they have the feeling that this is a significant engagement and that person always makes me smile/ laugh/ gives me joy).